Let’s break it down. These popsicles pack 4% alcohol per serving. That’s about the same as your average light beer. But while a standard beer bottle (500ml) gives you more alcohol (around 20g), one of these pops (110ml) is like a quick shot of around 4.4g of alcohol. So, in theory, you’d need to down five of these Ice Shots to match the effect of a single beer.
But here’s the kicker—the packaging. These popsicles look way more innocent and fun, pulling in younger consumers with their bright colors and flavors like daiquiri, mojito, and vodka-lemon. That’s exactly why they’re catching heat—they’re as easy to buy as regular ice cream, blending into everyday snacks, making them super accessible, especially to younger audiences.
With the under-18s getting drawn to these pops like bees to honey, thanks to their eye-catching designs and easy-to-miss alcohol content, it’s no wonder the government’s trying to crack down. They’ve been slowly ramping up measures, and now, much like the alkotubki scandal from a few years back, there’s a strong push to restrict alcohol in deceptive packaging.
While you’d probably think a beer bottle and one of these pops are miles apart, the alcohol impact is surprisingly similar. The difference? You’ve gotta put in some work to drink a beer, but these pops—once they’re frozen and flavored—can sneak up on you quick! That’s where the danger is, and it’s why these products are under the microscope now. The question is whether these cheeky little treats will share the same fate as the alkotubki as they can be addictive or are we over reacting and let teens be teens. We were all young once, right?